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The Salesforce Pardot Specialist is designed for those who have experience with Salesforce and continuously look for ways to assist their companies in getting even more from additional features and capabilities.
- Describe the relationship between visitors and prospects.
- Given a scenario, apply the appropriate plan of action using Prospect Audits.
- Illustrate how to create, edit, and map fields.
- Explain the relationship between Pardot and Salesforce.
- Describe the capabilities of the Pardot Recycle Bin.
- Given a scenario, identify the capabilities, use cases and interpret metrics of Pardot forms.
- Identify the capabilities, use cases and interpret reporting metrics for landing pages.
- Explain the components and use cases of an automation rule.
- Distinguish between the capabilities of, use cases for, and how to create different types of lists.
- Define the capabilities of a completion action.
- Define the capabilities of a segmentation rule.
- Define the capabilities of page actions.
- Explain what a Score measures and how scoring is managed.
- Explain what a Grade measures and how grading is managed.
- Identify the capabilities and use cases of custom redirects.
- Distinguish between an Email and an Email Template.
- Given a scenario, identify the capabilities and use cases for email.
- Distinguish between the metrics collected in Pardot email reporting.
- Distinguish between the components of an engagement program.
- Explain the process of updating an engagement program including its assets.
