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The Salesforce Administrator credential is designed for those who have experience with Salesforce and continuously look for ways to assist their companies in getting even more from additional features and capabilities.
Certified Salesforce Marketing Cloud Email Specialist Syllabus
Email Marketing Best Practices: 10%
Given a customer scenario, evaluate elements and techniques of email marketing to design effective emails and email programs.Given a customer scenario, differentiate elements of an email that can impact message deliverability.Given a customer scenario, demonstrate appropriate and effective subscriber acquisition and retention methodologies.
Content Creation and Delivery: 24%
Given a desired sending process, recommend Marketing Cloud tools to use when preparing an email for send.Given a customer scenario, create and customize an email message to meet customers’ needs.Given a customer scenario, configure send settings to meet the customer requirements.Given a customer scenario, organize and manage email campaign content.
Marketing Automation: 26%
Given a customer scenario, recommend the appropriate marketing automation solution.Given a customer scenario, build the appropriate Automation Studio solution.Given a customer scenario, build the appropriate Journey Builder solution.
Subscriber and Data Management: 26%
Given desired output requirements, set up Data Extensions in Marketing Cloud.Given a customer's business requirements, determine how to import data into Marketing Cloud.Given a customer's business requirements, configure segmentation tools to model subscribers and data.Given a customer scenario, identify and troubleshoot send discrepancy based on subscriber preference management.
Insights and Analytics: 14%
Given a customer scenario, explain the different metrics available for email campaigns and what each one means.Given an email campaign, describe the steps involved to analyze the performance results.Given a customer scenario, configure and run Marketing Cloud ad hoc and automated reports.Given a customer scenario, recommend an Einstein product that will analyze campaign effectiveness.
