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The Salesforce Administrator credential is designed for those who have experience with Salesforce and continuously look for ways to assist their companies in getting even more from additional features and capabilities.
Certified Salesforce Marketing Cloud Developer Syllabus
Data Modeling: 14%
Configure account Contact model in Marketing Cloud.Given a scenario, differentiate the various types and uses of data extensions in Marketing Cloud.Describe how contact records relate across channels.Explain the Contact Delete process.
Programmatic Languages: 35%
Given a scenario, demonstrate knowledge of AMPscript and SSJS language syntax and functions.Implement standard development best practices using Marketing Cloud programming languages.Describe how Marketing Cloud handles AMPscript processing.Given a customer scenario, determine how to programmatically exclude a subscriber at email send time.
API: 22%
Given a scenario, describe API objects, methods, and routes.Describe the OAuth authentication flow and how an access token is used in SOAP and REST headers.Given a scenario, evaluate the significance of response handling.
Data Management: 22%
Configure import activity using various file formats within Marketing Cloud.Given a scenario, apply SQL to produce the desired results.Given a scenario, explain the different ways to extract data from Marketing Cloud.Describe SQL best practices for managing data in Marketing Cloud.Given a scenario, apply best practices for send logs.Given a scenario, describe how data is affected by the Contact delete process.
Security: 7%
Identify different options to secure data in Marketing Cloud.Describe security best practices in Marketing Cloud.
