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- Describe the current collaboration landscape
- Describe the collaboration pillars
- Describe the collaboration architecture
- Describe the team collaboration
- Describe the customer lifecycle
- Explain how to drive recurring revenue
- Explain how Cisco collaboration applications to drive partner service revenues
- Describe the components of Premises licensing
- Describe the components of Cloud licensing
- Describe the components of Hybrid licensing
- Explain trends and business drivers
- Explain buying centers and stakeholders
- Describe building a common business approach and use case
- Describe Cisco Collaboration architecture and business KPIs
- Explain strategies to address the competition
- Explain positioning the Cisco Collaboration architecture
- Describe Cisco collaboration designs
- Describe mapping business requirements to solutions
- Explain collaboration architecture design examples
- Explain the service components
- Describe the tools available for building customer BOM
- Explain presenting solutions and overcoming objections
- Describe partner tools